Planning your New York Campaign Budget
Lars Silberbauer / Sunday, May 21, 2006
So guys, You're ready to launch your new fantastic ubiquitous cross-media cutting-edge Web 3.0 software solution which, without any doubt, will bring you instant succes, fame and fortune.All there's left to do, is to launch a major marketing campaign in the Big Apple. If you can make it here, you can make it everywhere.. remember??
Here are the numbers:
The "Noobie" Campaign (no guarantee of instant succes, fame and fortune)
- Starbucks coffee sleeves: estimated 12 to 14 cents each.
- Street hawking with megaphones: $36 per hour.
- Ads on urinals and on the back of stall doors: $100 to $125.
The Medium Campaign (no guarantee of succes, but you will have a lot of fun)
- Airplanes: $8,500 per flight for skywriting; $1,000 per flight for flying a banner.
- Spotlight or projection on a building: $4,500 and up per night.
- Mobile billboard trucks: $5,000 per 50-hour week.
The "Big Spender" Campaign (guarantee of some buzz)
- Digital subway-entrance ads: $274,000 for six ten-second spots every minute on each of New York's 80 digital displays.
- New York Marathon naming rights: About $2-3 million per year.
- Naming rights to the new Jets-Giants stadium: at least a $12 million onetime cost.
What are you waiting for? Go for it! (and remember to invite me to the big opening at the New Stadium).
Read the full article by Brooke Kosofsky Glassberg
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